1-Communication skills and understanding the client

2-What is radio, its importance and future

3-what is audience survey and its importance

4-Client awareness

5-Corporate Marketing

6-Social Marketing

7-Small enterprise marketing

8-What is the difference between marketing and sales

9-Prevailing practices in radio sales both in media outlets and advertising agencies

-bridging the gap between radio and the clients/production team

10-designing a radio campaign:content slection,copy writing slection of music and time slot

11-Unethical Advertising prejudices and gender baised,consumer wrights

12-Pemra policy of Advertising

Gap between policy and practices

13-Monitoring of others competitor channels

14-How to lead the client

15-Release order

16-Transmission Certificate

17-3^rd party monitoring report

18-Invoice to the client

19-Recovery::who’s job is it?

20-Price per ad:who will determine it and what is the role of the sales person

21-what is prime time

22-Sponsorship

23-Branding

24-Spots

23-jingles

Popularity: 33%